Tool 01 — Service Positioning

A positioning statement that does the selling before you say a word.

You walk away knowing exactly who to target, exactly what to say, and exactly where to find them — plus a portfolio prompt that builds your site for free.

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Sample output
Your positioning session output
Positioning statement
"I help B2B SaaS companies scale their content pipeline and drive organic growth — without building a full in-house team."
Market gap line
"Most content agencies sell deliverables. None of them track what the content actually does to pipeline."
Where to find your targets — 3 sources
Apollo.io
Title: "Head of Content" or "VP Marketing" · 50–500 employees · Funded last 90 days
LinkedIn search
"content lead" OR "head of content" · 2nd connection · Series A–B startups
Community
OnDeck Content, Demand Curve — search "content" in member directory, filter by founder/VP
Portfolio prompt — paste into lovable.dev
I want to build my portfolio as a B2B content strategist. My goal is to look attractive to Series A–B SaaS companies. My positioning is: I help SaaS companies scale content and drive organic growth without an in-house team...
Positioning
B2B SaaS GTM
Portfolio prompt
Ready to build
Target sources
3 found
Who this is for
You have a skill. You just can't explain it in a way that makes companies pick you.
This is for you if
  • You have been working in your skill or field for at least a year and have something real to show
  • You apply or reach out and hear nothing back, and you suspect your positioning is the problem
  • Your profile looks like every other person with your title and you don't know how to stand out
  • You want a positioning statement, a social bio, and a CV that all say the same thing to the same person
Not for you if
  • You are still figuring out which skill or career path to pursue — start with the Roadmap first
  • You have no work experience or skills to position yet — build proof of work before positioning it

Not sure which direction to go yet? The Remote Work Roadmap helps you choose your path and builds a plan around it.

Go to Roadmap
What it solves — and what you get
Your work, audited before you type a word

Share a link — portfolio, LinkedIn, Behance, anything. We read it directly. No portfolio yet? We work from scratch and generate your build brief by the end.

Three specific sources with exact search logic

Not "try LinkedIn." Apollo filters, LinkedIn search strings, job boards, directories, or communities — with the exact signal that means they need you right now.

Portfolio rebuilt to match your direction

A personalised Lovable prompt built from everything you share. Paste it at lovable.dev. Your portfolio is generated, styled, and ready to edit. Free. No code.

A content strategy grounded in your niche

What type of content attracts your target client or employer. What to talk about. What one thing to update on LinkedIn immediately after this session.

Your market gap line

One sentence that captures what nobody in your space is doing that you can own. Works as a pitch opener, a content hook, or the first line of a cold email.

Everything emailed and saved for other tools

Your outputs arrive in your inbox. Every other Blueprint tool can read your positioning session — so you never re-enter information you already gave.

How it works
1
You share your background and your work

Drop a link to anything you have online. The tool reads it before asking a single question. Then it walks you through ten steps — niche, target, problems you solve, what makes you different, and how to reach the right people.

2
It finds who should be hiring you and where they are

Based on your direction and niche, it gives you at least three specific sources — each with search logic you can run today. Apollo filters. LinkedIn search strings. Communities with a member directory you can filter by role.

3
You walk away with everything packaged and emailed

Positioning statement, social bio, targeting playbook, content strategy, market gap line, your portfolio prompt, and an ATS-optimised CV sent as a DOCX if you request it. Confirmed with you before anything is finalised. Then sent to your inbox.

Stop describing yourself differently every time

One conversation. A positioning statement you can use everywhere.

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